Jenny Murphy.
Co-Founder · Project Development & Design Consultant.
Since 2008, Jenny and the Icon design team have guided 170+ remodels and 240+ custom homes — 400+ households in all. Hot Tips is where the patterns she sees on every project — what works, what doesn't, what's worth the money, what isn't — get written down.
400+ households built or remodeled since 2008.
Recent tips from Jenny.
Remodel design trends: what's hot right now.
The aesthetic shifts I'm watching across the projects we're delivering — and the ones I'm telling clients not to chase.
Read the tip →Creating cohesive interior spaces from room to room.
The simplest discipline that separates a thoughtful Icon remodel from a catalog showroom — and how we anchor it in The Selection Studio.
Read the tip →Where remodeling dollars actually earn their keep.
Envelope, insulation, mechanicals, and the energy-rating disciplines we bring into a renovation — and where those dollars actually pay you back.
Read the tip →The five selections clients always overspend on.
Where the budget quietly leaks during finish selections — and the substitutions that get you 90% of the look at 60% of the cost.
Read the tip →Want the next tip in your inbox?
Jenny publishes once a month — usually on the first Tuesday. No promotional emails between, no list-selling, no spam. Just the tip.